About Us
We are built on the belief that jewellery can create connections-
between women, between generations, between stories.
Mission
At Cilvira, we craft silver jewellery that transcends adornment, pieces made to be worn, lived in, and loved. Designed with minimalism, meaning, and modern elegance, each creation celebrates a woman’s individuality, strength, and story. We’re here to make jewellery personal again, timeless, versatile, and deeply connected to you.
Values & Mindset
Rooted in self-expression and simplicity, Cilvira embodies authenticity and modern femininity. Our designs balance tradition with contemporary ease, celebrating women who value meaning over excess. We believe in community, connection, and jewellery that feels like you, effortless, elegant, and empowering.
Our Story
Our Vision
Our Community
Age: 20-35 (core), with an extended appeal up to 40+ for women who appreciate minimal design.
Gender: Predominantly female, though potential for gifting buyers (partners, friends, family).
Geography: Urban India (Mumbai, Delhi, Bangalore, Pune, Hyderabad), with aspirational expansion to metro/NRIs who love modern Indian brands.
Income levels: Middle to upper-middle class; disposable income for lifestyle purchases.
She lives in a metro or Tier-1 city, juggling a career, social life, and personal growth. Dresses in smart-casual, minimal fashion that’s chic but not overdone, she wants jewellery that complements, not overshadows, her style.
Cilvira celebrates the modern woman, independent, aspirational, and effortlessly stylish. She invests in minimal yet meaningful silver jewellery that complements both her everyday moments and life’s milestones, reflecting authenticity, elegance, and confidence.
